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SEO Copywriting Services
Whether you’re a New York IT firm or a San Diego design studio, SEO copywriting services can help you tap into a new stream of leads and sales. The fact is that 85% of all new traffic to websites...
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SEO Copywriters Face an Increasingly Competitive Field
SEO copywriters are facing an extremely competitive landscape as an increasing number of businesses are realizing the vast value of search engine optimization. There are now more than 14 billion...
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Features Versus Benefits
Website visitors don’t buy products or services; they invest in what the products or services will do for them. What’s a feature? A descriptive fact — what the product or service is or has. What’s a...
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Need to Hire a Copyrighter? Are You Sure About That?
I am a copywriter, and along with my fellow copywriters, I write copy intended to communicate the benefits of certain products and services to people who will potentially use them. My logo is not a...
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Web Videos Will Make SEO More Important, Not Less
Savvy companies have increasingly been posting videos on their websites to help connect with customers. But, as video technologies continue to advance, there will be implications for web copywriters,...
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Google Algorithm Update Boosts Value of Quality Content
The value of original, high quality web content continues to rise as Google makes new moves to decrease the visibility of low-quality websites. The search engine giant recently updated its algorithm...
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Are You Really Gonna Search That?
In this inaugural edition of Are You Really Gonna Search That?, Opticon makes a peculiar discovery while conducting keyword research for a snowmobiling company in Whistler, BC. Does the idea of...
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The Pros, Cons and How-Tos of FAQs
FAQs are questions your website visitors and customers frequently ask. But sometimes you need to ask yourself: “Why do they keep asking these same questions?” The answer could mean there are problems...
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Fight Fluff With Our Web Content Quiz
Some companies post fluff on the web as a marketing strategy. We’ve all seen it: “helpful” articles written without the benefit of a decent encyclopedia by writers paid pennies per post. Until...
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Will Google’s Latest Move Kill Your Website?
That depends… does your website contain quality content? Google’s latest algorithm change, which they are calling significant compared to the ongoing subtle changes, will impact 11.8% of search...
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Web Content & SEO: Strategies to Take You Into 2016
In the battle of rankings, website owners and developers sometimes forget that the quality of the website really drives success. How your site feels to visitors and how credible your web content is...
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